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Strategic management in the media : from theory to practice / Lucy Küng.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2008.Description: 248 p. : ill. ; 25 cmISBN:
  • 9781412903127 (hbk.)
  • 9781412903134 (pbk.)
Subject(s): DDC classification:
  • 302.23068  22
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 302.23069 KU N (Browse shelf(Opens below)) Available BB221522

Includes bibliographical references (p. 224-239) and index.

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