UNIVERSITY LIBRARY CATALOGUE

Amazon cover image
Image from Amazon.com

Unleashing the power of PR : a contrarian's guide to marketing an d communication / Mark Weiner.

By: Contributor(s): Material type: TextTextPublication details: San Francisco : Jossey-Bass, c2006.Edition: 1st edDescription: xxi, 247 p. : ill. ; 24 cmISBN:
  • 0787982792 (cloth)
  • 9780787982799
Subject(s): DDC classification:
  • 659.2  22
Contents:
New opportunities for marketing and public relations -- New challeng es facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objec tives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Re al business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 659.2 WEI (Browse shelf(Opens below)) Available BB221499

"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].

Includes index.

New opportunities for marketing and public relations -- New challeng es facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objec tives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Re al business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.

There are no comments on this title.

to post a comment.
Share