Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage, c2006.Description: xvi, 389 p. : ill. ; 28 cmISBN: - 1412917964 (pbk.)
- 659.1 22
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 ALT (Browse shelf(Opens below)) | Available | BB221475 |
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| 659 INF Information campaigns : balancing social values and social change / | 659.1 ADV The advertising handbook / | 659.1 ADV The advertising handbook / | 659.1 ALT Advertising strategy : creative tactics from the outside/in / | 659.1 BAT Advertising management / | 659.1 DYE Advertising as communication / | 659.1 DYE Advertising as communication / |
Includes bibliographical references and index.
Copy and creativity -- Getting started -- Issues in a changing marke tplace -- Concepting -- Design for writers -- Campaigns -- Headlines an d taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Busin ess-to-business -- Selling it.
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