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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Prentice Hall, 2004.Edition: 2nd edDescription: xv, 578 p. : ill. ; 25 cmISBN:
  • 0273685007 (pbk.)
Subject(s): DDC classification:
  • 658.802  22
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Extension 658.802 PEL (Browse shelf(Opens below)) Available 001297482

Includes bibliographical references and indexes.

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