Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type:
TextPublication details: Harlow : Prentice Hall, 2004.Edition: 2nd edDescription: xv, 578 p. : ill. ; 25 cmISBN: - 0273685007 (pbk.)
- 658.802 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Main Library - IDA Extension | 658.802 PEL (Browse shelf(Opens below)) | Available | 001297482 |
Includes bibliographical references and indexes.
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