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Strategic marketing management : planning and control, analysis a nd decision / Paul Fifield and Colin Giligan

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1995.Description: xvii, 317 p. : ill. ; 30 cmISBN:
  • 0750619902
Subject(s): DDC classification:
  • 658.802
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Extension Q 658.802 F IF (Browse shelf(Opens below)) Available 001022518
Books - Open Access Books - Open Access Main Library - IDA Extension Q 658.802 F IF (Browse shelf(Opens below)) Available 001022515

Includes index

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