Marketing : concepts and strategies / William M. Pride, O.C. F errell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., c1989.Edition: 6th edDescription: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cmISBN:

039536938X

Subject(s):

Marketing

DDC classification:

658.8 19

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Marketing : concepts and strategies / William M. Pride, O.C. F errell.