Strategic marketing management : planning, implementation and con trol / Richard M.S. Wilson and Colin Gilligan
Material type:
TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN: - 0750659386
- 658.8
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Includes bibliographical references (p.813-851) and index.
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