Strategic marketing management : planning, implementation and con trol / Richard M.S. Wilson and Colin Gilligan

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TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN:

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Books - Open Access	CHUSS- Women and Gender Studies Library	Q 658.8 WIL (Browse shelf(Opens below))	Available	BB222548
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Includes bibliographical references (p.813-851) and index.

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