Marketing plans : how to prepare them, how to use them / Malco lm H.B. McDonald.

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Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002 r epr. 2005.Edition: 5th edDescription: xix, 630 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA	658.802 MAC D (Browse shelf(Opens below))	Available	001303037

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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