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Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
Material type:
TextPublication details: Chicago : McGraw-Hill, c2002.Edition: 6th edDescription: xviii, 445 p. : ill. ; 25 cmISBN: - 0844215635 (alk. paper)
- 659.1
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 SIS (Browse shelf(Opens below)) | Available | 212058 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 SIS (Browse shelf(Opens below)) | Available | BB212060 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 SIS (Browse shelf(Opens below)) | Available | BB212059 | |
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Books - Open Access
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Main Library - IDA Extension | 659.1 SIS (Browse shelf(Opens below)) | Available | 001042624 |
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| 659.1 SHE Controversies in contemporary advertising / | 659.1 SIS Advertising media planning / | 659.1 SIS Advertising media planning / | 659.1 SIS Advertising media planning / | 659.10109 PSY The psychology of entertainment media : blurring the lines betwee n entertainment and persuasion / | 659.10973 BAK Advertising and a democratic press / | 659.132 JE W Creative strategy in advertising / |
Includes bibliographical references and index.
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