Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.

By:

Contributor(s):

Material type: Text

TextPublication details: Chicago : McGraw-Hill, c2002.Edition: 6th edDescription: xviii, 445 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	CHUSS - Mass Communication Book Bank	659.1 SIS (Browse shelf(Opens below))	Available	212058
Books - Open Access	CHUSS - Mass Communication Book Bank	659.1 SIS (Browse shelf(Opens below))	Available	BB212060
Books - Open Access	CHUSS - Mass Communication Book Bank	659.1 SIS (Browse shelf(Opens below))	Available	BB212059
Books - Open Access	Main Library - IDA Extension	659.1 SIS (Browse shelf(Opens below))	Available	001042624

Browsing Main Library - IDA Extension shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 SEX Sex in consumer culture : the erotic content of media and marketi ng /	659.1 SEX Sex in consumer culture : the erotic content of media and marketi ng /	659.1 SEX Sex in consumer culture : the erotic content of media and marketi ng /	659.1 SIS Advertising media planning /	659.1 SUG The Adweek copywriting handbook : the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters /	659.1 SUG The Adweek copywriting handbook : the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters /	659.1 SUG The Adweek copywriting handbook : the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.