Marketing communication; modern promotional strategy [by] Fred erick E. Webster, Jr.
Material type:
TextPublication details: New York, Ronald Press Co. [1971]Description: viii, 694 p. illus. 24 cmSubject(s): DDC classification: - 658.82
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Faculty of Economics and Management Book Bank - FEMA | 658.82 WEB (Browse shelf(Opens below)) | Available | 001222827 |
Includes bibliographical references and index.
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