UNIVERSITY LIBRARY CATALOGUE

Experiential marketing, purchase behaviour and customer loyalty in t he telecoms industry / by Moses Obonyo.

By: Material type: TextTextPublication details: Kampala , 2012.Description: ix, 51 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.8
Dissertation note: Unpublished thesis (MSc. Sci. in Marketing)-Makerere University, 201 2.
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Unpublished thesis (MSc. Sci. in Marketing)-Makerere University, 201 2.

Includes bibliographical references (p. 44-47).

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