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Global marketing : a decision-oriented approach / Svend Hollen sen.

By:

Hollensen, Svend

Material type: Text

Text

TextPublication details: Harlow, England : Financial Times/ Prentice Hall, 2004.Edition: 3rd edDescription: xxxix, 717 p. : col. ill. ; 26 cmISBN:

0273678396

Subject(s):

Export marketing

DDC classification:

658.84 HOL

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Includes bibliographical references and index.

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