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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

By:

Dalrymple, Douglas J

Contributor(s):

Parsons, Leonard J

Material type: Text

Text

TextPublication details: New York : J. Wiley, c2000.Edition: 7th edDescription: xii, 707 p. : ill. ; 26 cmISBN:

0471332380

Subject(s):

DDC classification:

658.8 21

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Includes bibliographical references and index.

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