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Strategic and competitive analysis : methods and techniques for a nalyzing business competition / Craig S. Fleisher, Babette E. Bensou ssan.

By:

Fleisher, Craig S

Contributor(s):

Bensoussan, Babette E

Material type: Text

Text

TextPublication details: Upper Saddle River, NJ : Pearson Education International, 2003 .Description: xxii, 457 p. : ill. ; 25 cmISBN:

0131918729

Subject(s):

DDC classification:

658.47

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Includes bibliographical references and index.

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