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Marketing fundamentals, 2006-2007 / Geoff Lancaster and Frank Wit hey

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2006Description: xii, 382 p. ; 30 cmISBN:
  • 9780750680073
  • 0750680075
Subject(s): DDC classification:
  • 658.8   22
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Includes bibliographical references and index

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