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The persuasion handbook : development in theory and practice / James P. Dillard, Michael Pfau.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : Sage Publications, c2002.Description: xx, 874 p. : ill. ; 26 cmISBN:
  • 0761920064
Subject(s): DDC classification:
  • 303.342
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Includes bibliographical references and index.

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