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The effect of branding on customer loyalty : a case study of Ugan da Breweries Limited / M. K. Kizito

By: Material type: TextTextPublication details: Kampala, 2005Description: viii, 36p : ill. ; 30 cmSubject(s): DDC classification:
  • 658.8342
Dissertation note: Dissertation (B.Com., Ext.) - Makerere University, 2005
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Dissertation (B.Com., Ext.) - Makerere University, 2005

Includes bibliographical references (p.35-36)

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