UNIVERSITY LIBRARY CATALOGUE

Marketing behavior and executive action : a functionalist approac h to marketing theory / Wroe Alderson.

By: Material type: TextTextPublication details: Illinois : Richard D.Irwing, 1957Description: viii,487 p. ; 23 cmSubject(s): DDC classification:
  • 658.8 ALD
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Includes bibliogrqphical references.

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