Marketing behavior and executive action : a functionalist approac h to marketing theory / Wroe Alderson.
Material type:
TextPublication details: Illinois : Richard D.Irwing, 1957Description: viii,487 p. ; 23 cmSubject(s): DDC classification: - 658.8 ALD
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
Books - Open Access
|
Adult and Continuing Education (IACE) Library | Available | AC002087 |
Includes bibliogrqphical references.
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