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An analysis of the application of the marketing concept to the newsp aper marketing in Uganda: a case study of New Vision/ Edith Mweb aza.

By: Material type: TextTextPublication details: Kampala: Makerere University, 1996.Description: xiv, 94 p.: ill.; 30 cmSubject(s): DDC classification:
  • 658.81
Dissertation note: Dissertation (MBA) - Makerere University, 1996.
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Dissertation (MBA) - Makerere University, 1996.

Includes bibliographical references (p.91-94)

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