Marketing management / Peter R. Dickson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1994.Description: xxxi, 642 p. : ill. (some col.) ; 27 cmISBN: - 003096847X
- 658.8 20
| Item type | Current library | Call number | Status | Barcode | |
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314732 | |
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314722 | |
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Books - Open Access
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314734 | |
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Books - Open Access
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314735 | |
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Books - Open Access
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314647 | |
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Books - Open Access
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School of Forestry, Environmental and Geographical Sciences | 658.8 DIC (Browse shelf(Opens below)) | Available | 001314646 |
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market int elligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managi ng distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, bud geting, and controlling -- A guide to creative decision making -- STRAT MESH and the sample plan.
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