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Evaluating public relations : a best practice guide to public rel ations planning, research & evaluation / Tom Watson & Paul Noble.

By: Contributor(s): Material type: TextTextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2007.Edition: 2nd edDescription: iv, 252 p. : ill. ; 24 cmISBN:
  • 9780749449797
  • 0749449799
Subject(s): NLM classification:
  • HD59
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Includes bibliographical references (p. [244]-250) and index.

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