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The impact of advertising on book sales in Kampala : a case study of Mukono, Uganda and Makerere University bookshops / Geoffrey Samm y Ekol.

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Material type: Text

TextPublication details: Kampala, 1998.Description: xiii, 78 p. : ill.; 30 cmSubject(s):

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Dissertation note: Dissertation (BLIS) - Makerere University, 1998

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Dissertation (BLIS) - Makerere University, 1998

Includes bibliographical references (p.67-68)

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