Principles of marketing / Philip Kotler ... [et al.].
Material type:
TextPublication details: Harlow ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN: - 0273646621 (pbk.)
- 658.8 20
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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Main Library - IDA | Q 658.8 PRI (Browse shelf(Opens below)) | Available | 001046835 |
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| Q 658.8 KOT Principles of marketing / | Q 658.8 LAN Marketing fundamentals, 2006-2007 / | Q 658.8 MAR Marketing management handbook | Q 658.8 PRI Principles of marketing / | Q 658.8 WIL Strategic marketing management : planning, implementation and con trol / | Q 658.8 WIL Strategic marketing management : planning, implementation and con trol / | Q 658.8 WIL Strategic marketing management : planning, implementation and con trol / |
Edition for U.S. published under: Principles of marketing / Philip K otler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
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