International marketing / Michael R. Czinkota, Ilkka A. Ronkainen .

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995.Edition: 4th edDescription: xxix, 815 p. : ill., maps (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	Q 658.848 CZI (Browse shelf(Opens below))	Available	001022529

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One folded col. map in pocket.

Includes bibliographical references and indexes.

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