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Effect of sales promotion on brand switching and customer loyalty : the case of crown beverages Ltd / Mugizi Tom Patrick.

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Material type: Text

TextPublication details: Kampala, 2001.Description: viii, 71p. : ill. ; 30 cmSubject(s):

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Dissertation note: UnpubliTheses (MBA.) - Makerere University, 2001.

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Africana	U 380.1 MUG (Browse shelf(Opens below))	Available	001499225
Books - Open Access	Main Library - Africana	U 380.1 MUG (Browse shelf(Opens below))	Available	001065089
Books - Open Access	Main Library - Africana	U 380.1 MUG (Browse shelf(Opens below))	Available	001484790

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UnpubliTheses (MBA.) - Makerere University, 2001.

Includes bibliographical references (p.67-71).

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