Electronic marketing : theory and practice for the twenty-first c entury / John O'Connor, Eamonn Galvin and Martin Evans
Material type:
TextPublication details: Essex : Pearson education, 2004Description: xii, 440 p. : ill. ; 25 cmISBN: - 0273684760
- 658.8002854678
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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Main Library - IDA | 658.8002854 678 OCO (Browse shelf(Opens below)) | Available | 001304105 |
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| 658.8 STO Marketing / | 658.8 WIL The fundamentals and practice of marketing / | 658.8002854 678 BUR How to invest in E-commerce stocks / | 658.8002854 678 OCO Electronic marketing : theory and practice for the twenty-first c entury / | 658.802 DYE An analytic approach to marketing decisions / | 658.802 INT Internets, intranets, and extranets : new waves in channel surfin g / | 658.802 MAC D Marketing plans : how to prepare them, how to use them / |
Includes bibliographical references and index
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