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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton .
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: - 0070189544 (paper)
- 658.8 ETZ 20
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Faculty of Economics and Management Book Bank - FEMA | Available | BB162950 | |
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Main Library - IDA Extension | Available | 001012116 | |
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Main Library - Open Shelves | Available | 001558973 |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
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