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Fundamentals of marketing / William J. Stanton, Charles Futrell.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1987.Edition: 8th edDescription: xx, 666 p. : ill. (some col.) ; 25 cmISBN:
  • 0070609438
Subject(s): DDC classification:
  • 658.8 21
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