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Marketing decision making: a model building approach / Philip Kot ler.
Material type:
TextSeries: Holt, Rinehart and Winston marketing seriesPublication details: New York, Holt, Rinehart and Winston [1971].Description: xi, 720 p. illus. 25 cmISBN: - 0030781655
- 658.8/02 21
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Faculty of Economics and Management Book Bank - FEMA | 658.802 KOT (Browse shelf(Opens below)) | Available | 001222817 |
Includes bibliographical references.
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