Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. ; 23 cmISBN: - 0471415723 (pbk. : alk. paper)
- 658.8
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Main Library - IDA | 658.8 AAK (Browse shelf(Opens below)) | Available | 001012009 |
Includes bibliographical references and index.
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