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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. ; 23 cmISBN:
  • 0471415723 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA 658.8 AAK (Browse shelf(Opens below)) Available 001012009

Includes bibliographical references and index.

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