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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Material type:
TextPublication details: New York : Columbia University Press, c1993.Description: xix, 259 p. ; 24 cmISBN: - 0231080484 (acidfree paper)
- 070.40688
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 070.40688 UN D (Browse shelf(Opens below)) | Available | BB195466 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 070.40688 UN D (Browse shelf(Opens below)) | Available | BB195468 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 070.40688 UN D (Browse shelf(Opens below)) | Available | BB195469 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 070.40688 UN D (Browse shelf(Opens below)) | Available | BB195467 | |
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Books - Open Access
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Main Library - IDA | 070.40688 U ND (Browse shelf(Opens below)) | Available | 001067175 | |
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Books - Open Access
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Main Library - IDA | 070.40688 U ND (Browse shelf(Opens below)) | Available | 001046928 |
Includes bibliographical references (p. [237]-241) and index.
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