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Marketing management / Philip Kotler.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN:
  • 0130336297
Subject(s): DDC classification:
  • 658.8 21
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Extension Q 658.8 K OT (Browse shelf(Opens below)) Available 001046845

Various multi-media instructional aids, including a web site, are av ailable to supplement the text.

Includes bibliographical references and indexes.

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