Integrated marketing communications : the holistic approach / Tony Yeshin.
Material type:
TextPublication details: Oxford : Butterworth Heinemann in association with The Chartered Institute of Marketing , 1998.Description: xi, 354p. : ill.; 25 cmISBN: - 0750619236
- 658.802 YES
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
Books - Open Access
|
Main Library - IDA | Available | 001012489 |
Includes index.
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