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Integrated marketing communications : the holistic approach / Tony Yeshin.

By: Material type: TextTextPublication details: Oxford : Butterworth Heinemann in association with The Chartered Institute of Marketing , 1998.Description: xi, 354p. : ill.; 25 cmISBN:
  • 0750619236
Subject(s): DDC classification:
  • 658.802 YES
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Item type Current library Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Available 001012489

Includes index.

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