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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault

By: Contributor(s): Material type: TextTextPublication details: Homewood, Illinois : Irwin, 1987Edition: 9th edDescription: xviii, 749 p. : ill. ; 24 cmISBN:
  • 0256036497
Subject(s): DDC classification:
  • 658.8
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access MISR Library - Open Shelves MISR 658.8 MA CC (Browse shelf(Opens below)) Available 001140139

Includes bibliographical references

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