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Consumer behaviour : concepts and applications / David L. Loud on, Albert J. Della Bitta

By:

Loudon, David L

Contributor(s):

Della Bitta, Albert J

Material type: Text

Text

TextSeries: McGraw-Hill series in marketing ; Publication details: New York : McGraw-Hill , 1984.Edition: 2nd edDescription: xix, 727 p. : ill. ; 24 cmISBN:

0070387583.

Subject(s):

DDC classification:

658.834

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Open Shelves	658.834 LOU (Browse shelf(Opens below))	Available	242471

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