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Marketing communications : a behavioral approach to men, messages , and media / by Edgar Crane.

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Material type: Text

TextSeries: The Wiley marketing series ; Publication details: New York : J. Wiley, 1965.Description: xiv, 569 p. : illus. ; 25 cmSubject(s):

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Open Shelves	659.1 CRA (Browse shelf(Opens below))	Available	138909

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Includes bibliographical references (p. 547-553).

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