UNIVERSITY LIBRARY CATALOGUE

Fundamentals of marketing / (Record no. 69475)

MARC details
000 -LEADER
fixed length control field 01216pam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000319404
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608180958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140213s1990 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90-042292
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070609527
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201402131605
Level of effort used to assign nonsubject heading access points 992
-- 201402131304
-- 992
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 20
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 STA
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 #1 - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc. William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 668 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090002 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090003 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090006 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090007 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090008 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090010 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090011 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090012 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090014 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090015 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090016 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090017 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090018 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090019 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090021 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090023 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090025 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090026 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090027 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090028 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090029 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090030 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090031 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090032 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090034 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090035 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090036 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090037 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090038 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090039 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090040 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090041 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090043 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090044 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090046 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090047 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090049 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB090051 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093421 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093422 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093423 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093424 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093425 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093427 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093428 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093429 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093430 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093432 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093433 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093434 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093435 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093437 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093438 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093439 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093440 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093441 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093442 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093443 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093445 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093446 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093447 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093449 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093450 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093451 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093453 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093454 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093455 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093460 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093461 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093463 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093464 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093465 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093466 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093468 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093469 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.8 STA BB093448 08/06/2025 08/06/2025 Books - Open Access