UNIVERSITY LIBRARY CATALOGUE

Global marketing : (Record no. 639533)

MARC details
000 -LEADER
fixed length control field 00984cam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000352949
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614173407.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011-042361
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318204
035 ## - SYSTEM CONTROL NUMBER
System control number 17001692
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 202207141915
-- 959
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- CDX
-- BWX
-- DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.84 ALO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alon, Ilan.
245 ## - TITLE STATEMENT
Title Global marketing :
Remainder of title contemporary theory, practice, and cases /
Statement of responsibility, etc. Ilan Alon, Eugene Jaffe, with Donata Vianelli.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 602 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jaffe, Eugene D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vianelli, Donata.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Jinja Campus Jinja Campus 14/06/2025   658.84 AL O 001231759 14/06/2025 14/06/2025 Books - Open Access