UNIVERSITY LIBRARY CATALOGUE

Marketing : (Record no. 638518)

MARC details
000 -LEADER
fixed length control field 01066cam a2200337 i 4500
001 - CONTROL NUMBER
control field vtls000352907
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614173322.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014-469531
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408064900 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 18376624
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 202207081750
-- 959
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 381 VER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Verhage, Bronis.
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title A Global Perspective /
Statement of responsibility, etc. Bronis Verhage, Professor o f Marketing, Georgia State University, Atlanta, Georgia.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 776 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Jinja Campus Jinja Campus 14/06/2025   381 VER 001231686 14/06/2025 14/06/2025 Books - Open Access