UNIVERSITY LIBRARY CATALOGUE

Public communication campaigns / (Record no. 636707)

MARC details
000 -LEADER
fixed length control field 00981nam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000349140
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614173141.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987707 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412987709 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202104261559
Level of effort used to assign nonsubject heading access points 955
-- 202103231753
-- 955
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659 PUB
245 ## - TITLE STATEMENT
Title Public communication campaigns /
Statement of responsibility, etc. editors, Ronald E. Rice, Charles K. Atkin.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. [2013]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 376 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising, Public service.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advocacy advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rice, Ronald E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Atkin, Charles K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Social Sciences - Women and Gender Resource Center Faculty of Social Sciences - Women and Gender Resource Center 14/06/2025   659 PUB 001231083 14/06/2025 14/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Social Sciences - Women and Gender Resource Center Faculty of Social Sciences - Women and Gender Resource Center 14/06/2025   659 PUB 001231082 14/06/2025 14/06/2025 Books - Open Access