UNIVERSITY LIBRARY CATALOGUE

The new strategic brand management : (Record no. 635563)

MARC details
000 -LEADER
fixed length control field 01986cam a22002894a 4500
001 - CONTROL NUMBER
control field vtls000346284
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614173055.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011-032358
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202306211314
Level of effort used to assign nonsubject heading access points 623
-- 201909161229
-- 992
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/343
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8343 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel.
245 ## - TITLE STATEMENT
Title The new strategic brand management :
Remainder of title advanced insights and strate gic thinking /
Statement of responsibility, etc. Jean-Noel Kapferer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 492 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [469]-481) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Adopted internationally by business schools, MBA programmes and mar keting practitioners alike, The New Strategic Brand Management is simpl y the reference source for senior strategists, positioning professional s and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also ha s become synonymous with the topic itself. The new edition builds on th is impressive reputation and keeps the book at the forefront of strateg ic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leadin g issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and co ntent into brands, the impact of private labels, the new dynamics of ta rgeting and the comeback of local brands"--
Assigning source Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 14/06/2025   658.8343 KA P 001177969 14/06/2025 14/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 14/06/2025   658.8343 KA P 001277640 14/06/2025 14/06/2025 Books - Open Access