UNIVERSITY LIBRARY CATALOGUE

The advertising handbook / (Record no. 558678)

MARC details
000 -LEADER
fixed length control field 01219cam a2200361 a 4500
001 - CONTROL NUMBER
control field vtls000330056
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250613004021.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008-047678
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415423120 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415423120 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415423113 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415423112 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number 15504959
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201602111951
-- 958
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency OCLNG
-- C#P
-- BWX
-- CDX
-- DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1 ADV
245 ## - TITLE STATEMENT
Title The advertising handbook /
Statement of responsibility, etc. [edited by] Helen Powell ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 247 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement Media practice
500 ## - GENERAL NOTE
General note Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Handbooks, manuals, etc.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Powell, Helen.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brierley, Sean,
Dates associated with a name 1966-
Title of a work Advertising handbook.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Media practice.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CHUSS - Mass Communication Book Bank CHUSS - Mass Communication Book Bank 12/06/2025   659.1 ADV BB227334 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     CHUSS - Mass Communication Book Bank CHUSS - Mass Communication Book Bank 12/06/2025   659.1 ADV BB227335 12/06/2025 12/06/2025 Books - Open Access