Paid attention : (Record no. 551204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02122cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000354822 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613003424.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021-036805 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398602502 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398602526 |
| Qualifying information | (hardback) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202401161745 |
| Level of effort used to assign nonsubject heading access points | 992 |
| -- | 202306211904 |
| -- | 992 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition information | 23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.1 YAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yakob, Faris. |
| 245 ## - TITLE STATEMENT | |
| Title | Paid attention : |
| Remainder of title | innovative advertising for a digital world / |
| Statement of responsibility, etc. | Faris Yakob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Kogan Page Inc, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 227 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Paid attention, 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The advertising attention marketplace is a confusing and vast playi ng field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they ar e evolving and how to use them in day to day strategy to ensure commerc ial stability within a changing digital landscape. Packed with real-wor ld examples of advertising campaigns such as Google, Sony and Old Spice , it provides a robust model for influencing human behaviour and toolki ts that offer best practice on brand behaviour and effective communicat ion.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as wel l as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and ma ke yourself heard in today's crowded attention marketplace"-- |
| Assigning source | Provid ed by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.