Key readings in media today : (Record no. 521892)
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| 000 -LEADER | |
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| fixed length control field | 03661cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000301218 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613001242.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415992046 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415992044 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415992053 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415992052 (pbk. : alk. paper) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201112141237 |
| Level of effort used to assign nonsubject heading access points | 916 |
| -- | 201112141235 |
| -- | 916 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | YDXCP |
| -- | C#P |
| -- | BWX |
| -- | CDX |
| -- | NLGGC |
| -- | VLB |
| -- | CS1 |
| -- | DLC |
| -- | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition information | 22 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 302.23 KEY |
| 245 ## - TITLE STATEMENT | |
| Title | Key readings in media today : |
| Remainder of title | mass communication in contexts / |
| Statement of responsibility, etc. | edited by Brooke Erin Duffy and Joseph Turow. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 484 p. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | pt. 1 : Understanding the nature of mass media. |
| Title | Mass communicatio n, popular taste and organized social action / |
| Statement of responsibility | Paul F. Lazarsfeld an d Robert K. Merton -- |
| Title | The definition of media literacy / |
| Statement of responsibility | W. James Potter -- |
| Title | Common media for an uncommon nation / |
| Statement of responsibility | Ben H. Bagdikian -- |
| Title | Political problem, political solutions / |
| Statement of responsibility | Robert McChesney -- |
| Title | Not toasters : the special nature of media products / |
| Statement of responsibility | C. Edwin B aker -- |
| Title | Four puzzles from cyberspace / |
| Statement of responsibility | Lawrence Lessig -- |
| Miscellaneous information | pt. 2 : The print media. |
| Title | Making news : time and typifications / |
| Statement of responsibility | Gaye Tuchman -- |
| Title | Convergence : news production in a digital age / |
| Statement of responsibility | Eric Klinenberg -- |
| Title | Time ahead : digital challenges facing print magazines / |
| Statement of responsibility | Brooke Erin Duffy -- |
| Title | Sex, lies, and advertising / |
| Statement of responsibility | Gloria St einem -- |
| Title | Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / |
| Statement of responsibility | Philip Nel -- |
| Title | Newspapers rocken es panol / |
| Statement of responsibility | Mark Fitzgerald -- |
| Miscellaneous information | pt. 3 : The electronic media. |
| Title | What is news? / |
| Statement of responsibility | Neil Postman and Steve Powers -- |
| Title | Queens for a day : Qu eer eye for the straight guy and the neoliberal project / |
| Statement of responsibility | Katherine Sender -- |
| Title | Deconstructing the diversity principle / |
| Statement of responsibility | Philip M. Napo li -- |
| Title | Radio and modernity : time, place and "communicative capacity" / |
| Statement of responsibility | David Hendy -- |
| Title | Fallout : a follow up to "the internet debacle" / |
| Statement of responsibility | Janis Ian -- |
| Title | Promoting the industry / |
| Statement of responsibility | Janet Wasko -- |
| Title | Blo ckbuster meets superhero comic, or art house meets graphic novel? The c ontradictory relationship between film and comic art / |
| Statement of responsibility | Matthew P. Mc Allister, Ian Gordon, and Mark Jancovich -- |
| Miscellaneous information | pt. 4 : The digital medi a. |
| Title | The long tail / |
| Statement of responsibility | Chris Anderson -- |
| Title | Peer production and shari ng / |
| Statement of responsibility | Yochai Benkler -- |
| Title | Your brain on video games : could they act ually be good for you? / |
| Statement of responsibility | Steven Johnson -- |
| Title | Sports online : the ne west player in mediasport / |
| Statement of responsibility | Michael Real -- |
| Title | Quentin Tarantino's S tar Wars? Digital cinema, media convergence, and participatory culture / |
| Statement of responsibility | Henry Jenkins -- |
| Title | Download this : youtube phenom has a big secre t / |
| Statement of responsibility | Ethan Smith and Peter Lattman -- |
| Miscellaneous information | pt. 5 : Advertising and publ ic relations. |
| Title | The work of adcult / |
| Statement of responsibility | James B. Twitchell -- |
| Title | "Chao s scenario" : a look at the marketing industry's coming disaster / |
| Statement of responsibility | B ob Garfield -- |
| Title | Rethinking television in the digital age / |
| Statement of responsibility | Joseph Turow -- |
| Title | Philanthropy as public relations : a critical perspective o n cause marketing / |
| Statement of responsibility | Inger L. Stole -- |
| Title | Media, war, and propaganda : strategies of information management during the 2003 Iraq war / |
| Statement of responsibility | De epa Kumar -- |
| Title | The public and its problems : some notes for the new mi llennium / |
| Statement of responsibility | Stuart Ewen |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duffy, Brooke Erin. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turow, Joseph. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
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