UNIVERSITY LIBRARY CATALOGUE

The Adweek copywriting handbook : (Record no. 497985)

MARC details
000 -LEADER
fixed length control field 01009cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000301356
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250612232215.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470051248 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470051245 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201811281222
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 201203131839
Level of effort used to assign classification 916
Level of effort used to assign subject headings 201112271725
Level of effort used to assign classification 916
-- 201112271724
-- 916
040 ## - CATALOGING SOURCE
Original cataloging agency SINAP
Modifying agency DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1 SUG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sugarman, Joseph,
Dates associated with a name 1938-
245 ## - TITLE STATEMENT
Title The Adweek copywriting handbook :
Remainder of title the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters /
Statement of responsibility, etc. Joseph Sugarman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 338 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "An Adweek book"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 325-326) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy
Form subdivision Handbooks, manuals, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 12/06/2025   659.1 SUG 001147707 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 12/06/2025   659.1 SUG 001147705 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 12/06/2025   659.1 SUG 001147706 12/06/2025 12/06/2025 Books - Open Access