Advertising by design : (Record no. 495698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02899cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000295715 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250612231929.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010-004726 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470362686 (pbk. : acidfree paper) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201802141404 |
| Level of effort used to assign nonsubject heading access points | 952 |
| Level of effort used to assign subject headings | 201304302033 |
| Level of effort used to assign classification | 906 |
| Level of effort used to assign subject headings | 201103221031 |
| Level of effort used to assign classification | 952 |
| -- | 201103161614 |
| -- | 993 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition information | 22 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | Q 659.1 LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Landa, Robin. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising by design : |
| Remainder of title | generating and designing creative ideas a cross media / |
| Statement of responsibility, etc. | Robin Landa. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 271 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 259-261) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is advertising? The purpose of advertising. Who creates adverti sing? Ethics -- The project process. Six phases of the project process : the creative brief -- Creative thinking. Tools that stimulate creativ e thinking -- The brand idea. Understanding the brand or group. The big idea. The brand idea -- The big idea. Looking for an insight. Visual b rief collage board. Concept-generation process. Thinking creatively : m ore points of departure for conceptualization. Let's end this discussio n of idea generation with a question -- Copywriting. What comes first-t he line or the visual? -- Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches -- Typography and vis ualization. Designing with type. Visualization. Images. Basics of visua lizing form. Integrating type & image -- Composition. What is compositi on? Three basic structures : type-driven, image-driven, and visual-verb al synergy. Basic design principles for single and multiple page applic ations for print and screen. Directing the viewer through a composition . Multiple pages & modularity. The grid. Visual basics for screen-based media motion -- Campaigns & storytelling. What is a campaign? What mak es a campaign effective? Storytelling. Grabbing attention -- Designing for print. Print basics. Considerations for print -- Designing for moti on, broadcast & broadband. And now a word from our sponsors... basics f or screen-based media. Considerations for motion. Considerations for TV , videos, & web films. Videos. About motion and motion graphics -- Desi gning for websites. Websites. Website basics. Website development. Plat forms/owned media -- Designing for mobile. Mobile basics. Consideration s for mobile -- Designing for social media and unconventional marketing . Considerations for social media. Viral intent. Unconventional adverti sing. Considerations for unconventional advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative ability in business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 12/06/2025 | Q 659.1 LAN | 001136648 | 12/06/2025 | 12/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 12/06/2025 | Q 659.1 LAN | 001136649 | 12/06/2025 | 12/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 12/06/2025 | Q 659.1 LAN | 001136647 | 12/06/2025 | 12/06/2025 | Books - Open Access |