UNIVERSITY LIBRARY CATALOGUE

Targeting the message : (Record no. 495038)

MARC details
000 -LEADER
fixed length control field 00912pam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000305210
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250612231738.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0801307481 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201703291937
Level of effort used to assign nonsubject heading access points 701
Level of effort used to assign subject headings 201204241839
Level of effort used to assign classification 916
Level of effort used to assign subject headings 201203161502
Level of effort used to assign classification 905
-- 201203161152
-- 905
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition information 20
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number MC 659.2 THO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thompson, William,
Dates associated with a name 1955-
245 ## - TITLE STATEMENT
Title Targeting the message :
Remainder of title a receiver-centered process for public re lations writing /
Statement of responsibility, etc. William Thompson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. White Plains, N.Y. :
Name of publisher, distributor, etc. Longman Publishers,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 508 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Authorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CHUSS- Arts Library CHUSS- Arts Library 12/06/2025   MC 659.2 THO 001306349 12/06/2025 12/06/2025 Books - Open Access