UNIVERSITY LIBRARY CATALOGUE

Marketing : (Record no. 439530)

MARC details
000 -LEADER
fixed length control field 01021nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000261306
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250612200330.0
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201601131314
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 200909191141
Level of effort used to assign classification 902
Level of effort used to assign subject headings 200909121105
Level of effort used to assign classification 924
-- 200909121048
-- 924
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.043
Edition information 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number AF P F 384.043 S46
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sendikadiwa, Eunice Nakato Nankuba
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title a high quality investment for the 21st Century infopr eneur /
Statement of responsibility, etc. Eunice N.N. Sendikadiiwa
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kampala :
Name of publisher, distributor, etc. Makerere University Library,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 16 p. :
Other physical details ill. ;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note A paper presented at the International Conference on Communication i n the 3rd Millenium: Which way Africa? 27-29 October 1999, Makerere Uni versity, Kampala, Uganda
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p.16 )
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing information services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information and communication technology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - Africana Main Library - Africana 12/06/2025   AF P F 384. 043 S46 001487928 12/06/2025 12/06/2025 Books - Open Access